Walmart partnering with Rakuten to introduce Rakuten Seiyu Netsuper, new online grocery delivery service, in Japan in 2018 Q3

Briefing

Walmart partnering with Rakuten to introduce Rakuten Seiyu Netsuper, new online grocery delivery service, in Japan in 2018 Q3

January 30, 2018

Briefing

  • Rakuten Seiyu Netsuper – New online grocery delivery service to be introduced by Walmart and e-commerce firm Rakuten in Japan by 2018 Q3
  • Grocery Offerings – Include fresh produce, daily consumables, local gourmet products from Rakuten Ichiba marketplace merchants, and other items, such as partially-prepared foods and ready-meal kits
  • Rakuten’s Technology Support – Applies e-commerce expertise in creating online platform that will use artificial intelligence and data analytics for more personalized merchandise offering
  • Expanded Walmart Offerings in U.S. – Walmart to sell eBooks, audiobooks, and Rakuten Kobo eReaders in physical stores and online in U.S. in 2018
  • Intended Outcome – Improve Walmart's overall digital standing, increase grocery footprint in Japan, and expand offerings in U.S.

Accelerator

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Information Technology, Wholesale and Retail Trade

Organization

Rakuten Inc., Walmart Stores Inc.

Source

Original Publication Date

January 25, 2018

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