Briefing

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Turkey announced it will produce first domestic electric vehicle by 2022, with plans to invest $3.7 billion

January 22, 2020

Briefing:
  • First Electric Car – Turkish president Recep Tayyip Erdoğan announced country’s first domestic electric vehicle project under brand TOGG (Turkey’s Automobile Joint Venture Group), unveiling prototype of cars on December 24, 2019
  • Industry Consortium – TOGG is headed by consortium of five companies, including conglomerates Anadolu Group, Kok Group, and Zorlu Holding, commercial vehicle manufacturer BMC, and mobile network operator Turkcell
  • $3.7 Billion Investment – $3.7 billion in investment will enable production of five models and output of 175,000 vehicles per year
  • Commercialization – First commercial vehicle said to be ready by 2022, with electric sedan comparable to Tesla Model S also underway
  • Performance – Car will have range of 310 miles with higher capacity battery pack, similar to Tesla Model X, and 186 miles with lower performance battery
  • Future Plans – Erdoğan also plans to setup electric vehicle charging infrastructure, add Level 3 and beyond autonomous driving capabilities, and holographic and augmented reality in-car experience

Image Source: TOGG

Image Source: TOGG

Business Model and Practices: Innovative Partnerships
Sector: Transportation and Logistics
Functions: Marketing and Business Development, Research and Development
Organizations: Anadolu Group, Kok Group, Zorlu Holding, BMC, Turkcell
Source: 

Original Publication Date: December 27, 2019

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