Cross-Industry Convergence

Market Disruption > Existing and Emerging Competitors

Expect increased cross-industry convergence as products and services become more digitized

Illustrative Disruptions

  • Digitized Offerings – Physical offerings from different industries become digitized frequently and sold and serviced in aggregated digital platforms, like Amazon or Alibaba
  • Adjacent Industry Growth – Existing competitors, hoping to leverage existing capabilities, seek growth opportunities in adjacent industries to serve new customers with unique value propositions