Proof Point
Accenture survey found 36% of Gen Y consumers consider buying insurance from online providers, ranging from high of 56% in Brazil to low of 13% in Canada
Gen Y Willingness to Buy Insurance From Online Provider in Selected Countries
2016 (percentage)
| Note: | Data from Accenture’s consumer study of 32,715 adult consumers of banking, insurance and investment advice services across 18 markets (Generation Y age = 22-34) |
Proof Point Findings
- Online Purchase Interest – 36% of Gen Y consumers globally interested in purchasing insurance online, with interest highest in Brazil (56%), followed by Italy (47%), U.K. (46%), and U.S. (45%)
- Least Interested Countries – Countries or regions less interested to buy insurance online include Canada (14%), Japan (18%), and Nordics (21%)
- Key Growth Drivers – Include proliferation of online insurance providers, growing adoption of digital insurance technologies, continuous unbundling of banking services, and rising consumer preference for faster, easier, and more convenient online shopping
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Accelerator |
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Market Disruption |
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Sector |
Financial Services
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Source |
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Date Last Updated |
August 12, 2017
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