Leaders of Disruption in Industry

Leaders of Disruption in Industry

Proof Point

72% of C-level executives surveyed by IBM think innovative incumbents are driving disruption in industries, with only two in ten saying disruption is coming from startups

Leaders of Disruption in Industry

2018 (percentage of respondents)

Note: Data based on IBM Institute for Business Value’s global C-suite survey of 12,854 C-level executives from 112 countries

Proof Point Findings

  • Disruptive Industry Incumbents – Seven in ten C-level executives surveyed by IBM said innovative incumbents are leading disruption within their industry
  • Leading Technology Giants – More than one-third of respondents think digital giants, such as Apple, Google, and Alibaba, are reinventing their industries
  • Cross-Industry Innovators – Only 23% see companies from other industries as source of disruption for their industries
  • Startups – Fewer (22%) see startups as leading innovation initiatives in their industries
  • Key Growth Drivers – Include intensifying competitive landscape, emerging trend of cross-industry convergence, rapidly-advancing digital technologies, and evolving customer needs and demands

Market Disruption




Date Last Updated

August 7, 2018

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