Market Disruption: Frictionless Startups

Small companies increasingly able to innovate and scale rapidly with lower capital requirements, by leveraging third-party assets, efficient growth models, and content marketing instead of traditional sales

Frictionless Startups

Market Disruption > Existing and Emerging Competitors

Small companies increasingly able to innovate and scale rapidly with lower capital requirements, by leveraging third-party assets, efficient growth models, and content marketing instead of traditional sales

Illustrative Disruptions
  • Third-Party Assets – Proliferation of low-cost, pay-as-you use cloud-based and other on-demand third-party assets, enabling startups to quickly launch and grow with minimal upfront capital
  • Efficient Growth Models – Implementation of new growth practices, such as the "lean innovation" and "minimal viable product" build-learn-evolve approach, creating efficient models for rapid growth
  • Content Marketing – Growing adoption of content and social media marketing providing new ways to scale customer acquisitions with less reliance on traditional, expensive sales channels