Market Disruption > Existing and Emerging Competitors
Small companies increasingly able to innovate and scale rapidly with lower capital requirements, by leveraging third-party assets, efficient growth models, and content marketing instead of traditional sales
Small companies increasingly able to innovate and scale rapidly with lower capital requirements, by leveraging third-party assets, efficient growth models, and content marketing instead of traditional sales
Illustrative Disruptions
- Third-Party Assets – Proliferation of low-cost, pay-as-you use cloud-based and other on-demand third-party assets, enabling startups to quickly launch and grow with minimal upfront capital
- Efficient Growth Models – Implementation of new growth practices, such as the "lean innovation" and "minimal viable product" build-learn-evolve approach, creating efficient models for rapid growth
- Content Marketing – Growing adoption of content and social media marketing providing new ways to scale customer acquisitions with less reliance on traditional, expensive sales channels
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Leaders of Disruption in Industry 72% of C-level executives surveyed by IBM think innovative incumbents are driving disruption in industries, with only two in ten saying disruption is coming from startups August 7, 2018 |
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Global Technology IPOs 2016 slowest year for technology IPOs over past six years, with 50 offerings generating $8.74 billion June 26, 2017 |
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Impact of Technology on Competition According to CEOs PwC study found more CEOs believe technology will impact competition in their industry over the next five years than during the past five years June 3, 2017 |
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Bitcoin Venture Capital Funding Bitcoin venture capital funding grew annually by 292% between 2012 and 2016, from $2.1 million in 2012 to $497 million in 2016 May 16, 2017 |
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Selected Third-Party Assets Available to Startups Startups increasingly leverage third-party assets to improve productivity, lower costs, and focus on more critical tasks April 24, 2017 |
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