Market Disruption > Existing and Emerging Competitors
Established incumbent companies are vulnerable to market disruptions, and thus must learn to innovate continuously or face eventual decline
Established incumbent companies are vulnerable to market disruptions, and thus must learn to innovate continuously or face eventual decline
Illustrative Disruptions
- Vulnerabilities – Successful, well-managed companies (including those that are responsive to customers and have excellent R&D) are vulnerable to technology-enabled disruptions because they tend to ignore small markets that are most susceptible to disruptive innovation
- Innovate or Decline – Incumbents who fail to acknowledge external disruptions and use technology advances to innovate offerings eventually experience declines in market share, revenue and profitability
- Reinvention – Successful incumbent companies reinvent themselves continuously, leveraging models like "innovating from the edge" and "lean innovation" to rapidly evolve and remain successful
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Leaders of Disruption in Industry 72% of C-level executives surveyed by IBM think innovative incumbents are driving disruption in industries, with only two in ten saying disruption is coming from startups August 7, 2018 |
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Global CEOs' Views on Technology Disruption KPMG survey found majority of CEOs globally believe their companies are actively disrupting their industries, with 65% seeing technological disruption as opportunity January 19, 2018 |
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CEOs' Perception of Themselves as Disruptors by Country More than 80% of Indian CEOs view themselves as disruptors, highest among surveyed by KPMG January 12, 2018 |
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Potential Autonomous Vehicle Disruptions in Selected Non-Transportation Industries Autonomous vehicles expected to disrupt other industries, brought about by evolution of customer behavior, supply chains, as well as product and service delivery channels September 11, 2017 |
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Financial Institution Opportunities and Threats from New Market Entrants Financial institutions foresee opportunities as well as threats from both competing and partnering with emerging fintech companies August 27, 2017 |
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Consumer goods giant Procter & Gamble disrupts itself by adopting lean strategies, trimming down brand portfolio and incubating new solutions February 14, 2020 |
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Macy's launching new technology-enabled initiatives in 2018 under test, iterate and scale innovation model to enhance customer shopping experience March 23, 2018 |
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European Commission inspected banks in Holland and Poland over claims of preventing financial technology firms from legitimately accessing customer data October 10, 2017 |
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Disney announced introduction of own streaming service in 2019, ending deal with Netflix and acquiring majority stake in video streaming company BAMTech September 5, 2017 |
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Amazon cut prices at Whole Foods Market by as much as 43% on first day as new owner of brick-and-mortar grocery chain August 30, 2017 |
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