Mobile App Usage Growth from Previous Year

Mobile App Usage Growth from Previous Year

Proof Point

Mobile shopping apps grew highest in usage at 54% in 2017, while lifestyle apps experienced biggest decline at 40%, according to app analytics company Flurry

Mobile App Usage Growth from Previous Year

2017 (percentage)

Note: Data taken from mobile app analytics company Flurry which tracks more than one million applications, across 2.6 billion devices globally

Proof Point Findings

  • Mobile App Usage – Number of times app is opened and used, recorded by Flurry as sessions
  • Overall Slowdown in Growth – Overall mobile app usage grew 6% in 2017 from 2016, lower than 11% growth from previous year
  • Shopping and Media Apps Rise – Usage of shopping apps grew by 54% in 2017, compared to 2016, as more consumers use mobile devices to buy products, followed by music, media, and entertainment apps, which grew in usage by 43% in 2017, as people shift to smartphones for consuming media content
  • Lifestyle and Gaming Apps Decline – Lifestyle apps, which range from travel, fitness, and food, saw biggest decline at 40%, followed by games which dropped 16% compared to 2016
  • Key Growth Drivers – Include shifting consumer preference from traditional channels to new digital technologies, growing dependence on mobile devices and applications, and continuous diversification of mobile apps


Market Disruption


Consumer Non-Durables, Information Technology, Media and Entertainment, Wholesale and Retail Trade


Date Last Updated

August 6, 2018

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