Proof Point
Zenith expects global Internet daily consumption to grow 10% annually between 2011 and 2020, from 76 minutes to 180 minutes, surpassing television usage
Global Daily Average Internet and TV Consumption
2011 – 2020F (minutes)
Proof Point Findings
- Daily Internet Consumption – Zenith forecasted global Internet average daily consumption to grow 10% annually from 76 minutes in 2011 to 180 minutes in 2020, surpassing TV usage
- Daily TV Consumption – On the other hand, average daily TV consumption expected to decrease 0.6% annually, from 178 minutes in 2011 to 168 minutes in 2020, mainly due to the increasing penetration and affordability of online video platforms, such as Netflix and Youtube
- Regional TV Use – Television expected to remain ahead of Internet in North America with the exception of U.S., Central and East Europe, Western Europe and Latin America in 2020
- Key Growth Drivers – Include proliferation of streaming platforms competing for consumer attention, improving network connectivity, and growing user preference for online channels to consume and share content
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Accelerator |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
January 22, 2019
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