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| Definition |
Definition
- Shifts in creation, sharing and consumption of content, from traditional media (e.g., broadcast, print) to rich user-generated content distributed through digital and increasingly-mobile channels
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| Outlook |
Outlook
- Empowered active users not only consuming but contributing to vast and continuous flows of content
- Transformed social media channels becoming channels for news and information, as well as business collaboration and teamwork
- Shifted consumer media consumption from broadcast to streaming audio and video
- Increased richness as high-definition video, virtual reality and other high-bandwidth content becomes commonplace
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| Implications |
Implications
- Evolving distinctions between who consumes versus develops content
- Disrupting traditional content providers, forcing evolved business models with focus on content management versus production
- Allowing analysis of user-generated content and data to better understand and target customers
- Challenging advertisers seeking to reach customers no longer paying attention to traditional broadcast media
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| Innovators |
Innovators
Facebook Inc., Google Inc., Snapchat Inc.
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How will evolving content creation, sharing and consumption impact your ability to reach and engage with customers, as well as create compelling content that supports your business?
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