Proof Point


Smartphones named by Adobe as most used device by U.S. adults to consume online content in 2017

Device Used by U.S. Adults to Consume Online Content
2017 (percentage)

Note: Data from 2018 Adobe Consumer Content survey of 1,011 U.S. adult consumers last December 11 – 17, 2017
Proof Point Findings:
  • Smartphone Lead – Majority of respondents (82%) in Adobe survey used smartphones for online content consumption in 2017
  • Other Top Devices – 63% of respondents also used laptops or desktop computers to engage with content in 2017, followed by tablets (38%)
  • Emerging Technologies – Less than 10% of adults already using advanced technologies for content engagement, such as wearable device (9%), digital display (4%) and IoT devices (3%)
  • Key Growth Drivers – Include proliferation of social media platforms, improving network connectivity, expanding volume of online content and growing user preference to consume and share content via online channels

Date Last Updated: January 15, 2019

What are your thoughts?

AcceleratingBiz® is a trademark of MangoStrategy, LLC



© 2013-2022 MangoStrategy, LLC   |   Read our Cookie Policy, Privacy Policy and Terms of Service