Proof Point

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Smartphones named by Adobe as most used device by U.S. adults to consume online content in 2017

Device Used by U.S. Adults to Consume Online Content
2017 (percentage)

Note: Data from 2018 Adobe Consumer Content survey of 1,011 U.S. adult consumers last December 11 – 17, 2017
Proof Point Findings:
  • Smartphone Lead – Majority of respondents (82%) in Adobe survey used smartphones for online content consumption in 2017
  • Other Top Devices – 63% of respondents also used laptops or desktop computers to engage with content in 2017, followed by tablets (38%)
  • Emerging Technologies – Less than 10% of adults already using advanced technologies for content engagement, such as wearable device (9%), digital display (4%) and IoT devices (3%)
  • Key Growth Drivers – Include proliferation of social media platforms, improving network connectivity, expanding volume of online content and growing user preference to consume and share content via online channels
Source: 

Date Last Updated: January 15, 2019

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