Device Used by U.S. Adults to Consume Online Content

Proof Point

0	Smartphones named by Adobe as most used device by U.S. adults to consume online content in 2017
	Device Used by U.S. Adults to Consume Online Content 2017 (percentage)

Note:

Data from 2018 Adobe Consumer Content survey of 1,011 U.S. adult consumers last December 11 – 17, 2017

Proof Point Findings:

Smartphone Lead – Majority of respondents (82%) in Adobe survey used smartphones for online content consumption in 2017
Other Top Devices – 63% of respondents also used laptops or desktop computers to engage with content in 2017, followed by tablets (38%)
Emerging Technologies – Less than 10% of adults already using advanced technologies for content engagement, such as wearable device (9%), digital display (4%) and IoT devices (3%)
Key Growth Drivers – Include proliferation of social media platforms, improving network connectivity, expanding volume of online content and growing user preference to consume and share content via online channels