Mobile and Wearable Devices

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Increasingly sophisticated mobile and wearable devices make computing more personal, efficient and convenient, transforming how users consume and create content

Increasingly sophisticated mobile and wearable devices make computing more personal, efficient and convenient, transforming how users consume and create content

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Definition Definition
  • Network-enabled devices that are handheld, accessories, incorporated in clothing or implanted, used for communication, collaboration, productivity, external sensing or monitoring of body functions
Outlook Outlook
  • Increased mobile device ownership penetration, especially in developing economies, far surpassing number of PC users worldwide
  • Intensified competition as characterized by lower-cost phones and tablets with high-end features
  • Proliferation of new, smarter and interconnected wearable devices, including watches, bracelets, arm bands, jewelry, glasses and clothing
  • Expanded functionalities of mobile and wearable devices, including mobile payments, productivity suites, cameras, communications, location-based information, and health and fitness tracking
Implications Implications
  • Transforming how users search for, consume and create content
  • Forcing companies to think of mobile-first strategies for product and service delivery
  • Improving user productivity and efficiency as access to tools and information become instant and more powerful
Innovators

Innovators

    Apple Inc., Samsung Group, Beijing Xiaomi Technology Co. Ltd., Huawei Technologies Co., Quip, Fitbit Inc., Jawbone, Garmin Ltd., Google Inc.
To what extent are you incorporating a mobile-first, rather than desktop, philosophy when engaging with customers and enabling team member productivity?
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BRIEFINGS