Wearables company Fitbit introduced two new fitness trackers, Inspire and Inspire HR, designed for corporate employees and health insurance members

Briefing

February 19, 2019

Briefing	Two Fitness Trackers – Fitbit unveiled two new fitness trackers, Inspire and Inspire HR, developed for corporate and health insurance users Inspire Features – Include activity and sleep tracking, calories burned, call, text and calendar alerts, water proof material, and five days battery life Inspire HR Features – Include Inspire fitness tracker capabilities, plus heart rate monitor, more detailed sleep analytics, global positioning system (GPS), and silicone band Exclusive Distribution – Available only through corporate, wellness, health plan, and health systems partners and their customers
Accelerator	Fitness, Wellness and Healthcare Delivery, Mobile and Wearable Devices
Business Model and Practices Business Model and Practices	New Customer Segments
Sector	Consumer Durables
Organization	Fitbit Inc.
Source	Russell, J., "Fitbit’s newest fitness tracker is just for employees and health insurance members", TechCrunch, https://techcrunch.com/; Sawh, M., "Fitbit Inspire and Inspire HR fitness tracker duo quietly unveiled", Wareable, https://www.wareable.com/; AcceleratingBiz analysis
Original Publication Date	January 21, 2019

Related Briefings

Consumer goods giant Procter & Gamble disrupts itself by adopting lean strategies, trimming down brand portfolio and incubating new solutions

February 14, 2020

Artificial intelligence company Binah.ai debuted health monitoring app that estimates patient’s vital signs from video at Consumer Electronics Show (CES) 2020

January 8, 2020

Logistics company UPS received approval from U.S. Federal Aviation Administration to operate drone airline for healthcare delivery in U.S.

October 28, 2019

Australian menswear brand Tailors Mark applies 3D printing to produce clothes that better fit customers after getting 3D body scan from mobile app

October 23, 2019

Fujifilm subsidiary and Allen Institute of Artificial Intelligence AI12 Incubator collaborate to bring artificial intelligence (AI) to ultrasound analysis

October 21, 2019

Go to page

Related Proof Points

Expected Company Adoption of Technologies by 2022

March 18, 2019

Top Benefits of Artificial Intelligence (AI)

February 18, 2019

Global Device Shipments by Type

February 1, 2019

Global Monthly Mobile Data Traffic per Active Smartphone

January 24, 2019

Worldwide Mobile Subscriptions

January 18, 2019

Go to page

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Leave a comment