New Customer Segments

Business Model and Practices > Customers, Relationships and Channels

Accelerate revenue growth by targeting new customer segments, expanding to new geographies, and serving new customer needs

Accelerate revenue growth by targeting new customer segments, expanding to new geographies, and serving new customer needs

Innovative Practices
Innovative Practices
  • Expand reach to new geographies, such as moving from local to national or from national to international
  • Sell to new customer segments, like different demographics or industries
  • Serve new or different customer needs, including those customers do not necessarily know that they have
  • Understand customer needs and uncover underlying behavioral patterns through Big Data and Analytics, customizing your offerings to better serve customers
Books and Other Recommended Sources
Books and Other Recommended Sources
Are there opportunities to sell existing offerings to new segments, new geographies, or new customer needs?