Proof Point

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More CEOs planning to strengthen existing markets and business than expand to new ones in next three years

Strategic Priorities for Growth in Next Three Years
2017 (percentage of respondents)

Note: Data from KPMG’s 2017 Global CEO Survey of 1,267 chief executives from 10 countries, including Australia, China, France, Germany, India, Italy, Japan, Spain, U.K. and U.S., across 11 key industries
Proof Point Findings:
  • Strengthen Existing Business – KPMG survey found more CEOs aiming to tackle rising uncertainty in current business landscape between 2017 and 2020, by focusing on existing markets (53%) and innovating new products, services and ways of doing business (47%)
  • Expand to New Markets – Fewer CEOs planning to expand to new verticals (32%) and new geographical markets (21%) through 2020
  • Key Drivers – Include greater political uncertainty brought about by U.K.’s exit from European Union, rising protectionist and new trade policies from U.S. and around world, and intensifying global competition
Market Disruption: Global Competitors
Business Models and Practices: New Customer Segments , Dynamic Strategic Management
Source: 

Date Last Updated: January 31, 2018

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