Proof Point
Salesforce identified website and social media as top marketing tools expected to be used in 2019, with largest growth expected between 2017 and 2019 from emerging technologies
Technology Usage of Marketing Leaders
2017 (percentage)
| Note: | Data from Salesforce’s 2017 State of Marketing Report surveying 3,500 marketing leaders across worldwide |
Proof Point Findings
- Website and Social Media – Almost all of respondents in Salesforce survey expected to use websites and social media for marketing by 2019, with more than three-fourths already using tools in 2017
- Emerging Tech – Though adoption is still relatively low compared to other platforms, intent to use in next two years found highest among emerging technologies, such as AI (27%) IoT (23%) and mobile apps (23%)
- Traditional Channel Decline – Conventional digital marketing platforms now least used channels among covered platforms, such as organic search, paid search, and mobile text messaging
- Key Growth Drivers – Includes rapidly advancing digital marketing platforms, increasing customer demand for seamless customer experience, and intensifying competition for shortening customer attention span
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Cross-sector
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Date Last Updated |
January 30, 2018
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