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Briefing
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- Online Grocery Service – Reliance Retail and Reliance Jio, two subsidiaries under Reliance Industries owned by Asia’s richest man Mukesh Ambani, soft-launched new online grocery service JioMart in Maharashtra, India in December 2019
- Offerings – Include catalog of 50,000 grocery items for order with free and express delivery
- How It Works – Connects customers to local stores via mobile app rather than serving groceries itself
- Competitive Advantages – Reliance Retail has 10,000 physical stores across India and is the largest retailer in country by revenue, while Reliance Jio is second largest telecom network in India, with over 360 million subscribers
- Future Plan – Expand across India in next months, with plans to serve tens of millions of retailers and store owners
- Foreign Competition – Include Amazon and Flipkart (owned by Walmart), both of which invested heavily on traditional retail and logistics startups in India
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Accelerator
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Market Disruption
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Sector
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Information Technology, Telecommunications, Wholesale and Retail Trade
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Function
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Customer Experience and Service, Marketing and Business Development, Sales and Distribution Channels, Supply Chain and Logistics
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Organization
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Reliance Industries Ltd.
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Source
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Original Publication Date
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December 31, 2019
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