Proof Point
Two in five retailers surveyed by Salesforce and Deloitte Digital used artificial intelligence (AI) to tailor pricing and promotions in real-time, as well as provide relevant search results in 2018
How Global Retail Brands Use AI to Personalize Consumer Experience
2018 (percentage)
| Note: | Data from Salesforce and Deloitte Digital’s survey of 550 brand leaders worldwide last January 2018 |
Proof Point Findings
- Top AI Use in Retail – 40% of respondents in Salesforce and Deloitte’s joint study use AI in retail for tailoring prices and promotions in real-time, as well as providing relevant search result in 2018
- Personalization and Curation – 39% of brand leaders surveyed also use AI to personalize content across all channels, while 34% curate products consumers are mostly looking for in 2018
- Key Growth Drivers – Include continuously evolving consumer shopping behavior, growing demand for personalized products and services, and intensifying competition
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Accelerator |
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Business Model and Practices Business Model |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
January 22, 2019
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