Business Model and Practice: Evolved Distribution Channels

Evolve direct, indirect, inbound and outbound distribution channels by leveraging technology-enabled devices and applications to better serve customers

Evolved Distribution Channels

Business Model and Practices > Customers, Relationships and Channels

Evolve direct, indirect, inbound and outbound distribution channels by leveraging technology-enabled devices and applications to better serve customers

Innovative Practices
  • Supplement or replace traditional channels like physical storefronts with selling and servicing customers through online platforms, websites, mobile applications or social networks
  • Develop mobile applications as alternative to browser-based websites to make offerings more accessible and provide better customer experience
  • Deliver offerings on-demand or with faster turnaround times, such as free overnight or two-day shipping
  • Provide technology-enabled devices in brick and mortar stores to enable teams to provide greater customer value

Books and Other Recommended Sources

To what degree have you embraced a mobile-first strategy to sell and serve your customers, even if physical channels remain viable to your business?