Evolved Distribution Channels
Business Model and Practices > Customers, Relationships and Channels
Evolve direct, indirect, inbound and outbound distribution channels by leveraging technology-enabled devices and applications to better serve customers
Evolve direct, indirect, inbound and outbound distribution channels by leveraging technology-enabled devices and applications to better serve customers
Innovative Practices
- Supplement or replace traditional channels like physical storefronts with selling and servicing customers through online platforms, websites, mobile applications or social networks
- Develop mobile applications as alternative to browser-based websites to make offerings more accessible and provide better customer experience
- Deliver offerings on-demand or with faster turnaround times, such as free overnight or two-day shipping
- Provide technology-enabled devices in brick and mortar stores to enable teams to provide greater customer value
Books and Other Recommended Sources
- Business Model Generation: A handbook for visionaries, game changers and challengers, by Alexander Osterwalder, Yves Pigneur (2010)
- Distribution Channels: Understanding and Managing Channels to Market , by Julian Dent (2011)
- Delivering the goods! Interesting innovations in home delivery, by Antony Purnell (2015)
- Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, by Anneke Seley, Brent Holloway (2008)
- NAVIGATING THE NEW DIGITAL DIVIDE, by Deloitte Development LLC (2014)
- The digitisation of everything, by Ernst & Young LLP
To what degree have you embraced a mobile-first strategy to sell and serve your customers, even if physical channels remain viable to your business?
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