Online Commerce

Accelerator > Network Applications

Online selling of goods and services through web- or mobile-based platforms, allowing for greater choices, increased accessibility, frictionless experiences and lower prices

Online selling of goods and services through web- or mobile-based platforms, allowing for greater choices, increased accessibility, frictionless experiences and lower prices

‌‌
Definition Definition
  • Sale of goods and services, fully or partially, including price negotiation and order placement, through digital platforms, including websites, marketplaces, mobile apps, and e-mail (also known as E-Commerce)
Outlook Outlook
  • Intensified competition as market players increase, capitalizing on evolving consumer needs and behavior
  • Increased share of consumers preferring to buy goods online over traditional physical channels
  • Improved accessibility of products and services, most becoming on-demand with aid from rapidly advancing delivery systems
  • Heightened focus on advanced security protocols as critical information are stored in cloud
Implications Implications
  • Enabling companies to reduce expenses and expenditures usually incurred by operating traditional commerce platforms
  • Increasing capability of companies to penetrate other markets worldwide
  • Evolving traditional storefronts, turning into showrooms rather than places to complete transactions
  • Improving customer experience, becoming frictionless, on-demand and increasingly self-service
  • Heightening need for international rules and standards to oversee global online commerce
  • Growing cybersecurity threats as more transactions are conducted online, increasing privacy risks and opening up more vulnerabilities
Innovators

Innovators

    Amazon.com Inc., Alibaba Group Holding Ltd., eBay Inc., Shopify Inc., BigCommerce
To what extent do you leverage websites, mobile applications and other e-commerce platforms to sell and support your products and services locally and in other markets?
PROOF POINTS
BRIEFINGS