Proof Point


Top reason U.K. and U.S. consumers stated for not completing online purchases in 2019 was deciding to do more research, reported by GlobalWebIndex

U.K and U.S. Consumers' Top Reasons for Not Completing Online Purchase
July 2018 (percentage)

Note: Data from GlobalWebIndex “4 Things to Know About Cart Abandonment” survey of 5,006 Internet users in U.S. and U.K in July 2018
Proof Point Findings:
  • Additional Research – 39% of consumers surveyed by GlobalWebIndex decided to do more research and sleep on decision in completing online purchases in 2018
  • Financial Reasons – 33% of respondents had financial reasons that stopped them in continuing online purchases
  • Shipping Problems – Other top reasons found for abandoning cart during online shopping include high shipping costs (30%) and inconvenient shipping options (16%)
  • Key Growth Drivers – Include proliferation of online shopping platforms, continuously evolving consumer shopping behavior, and rising demand for more convenient shopping experience
Accelerator: Online Commerce

Date Last Updated: January 4, 2019

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