Proof Point
Netflix online video streaming subscriptions grew 32% annually from 23.5 million in 2011 to almost 94 million 2016, while DVD rental subscribers declined from 11.2 million to four million
Netflix Online Video Streaming vs. DVD Subscribers
2011 – 2016 (millions)
Proof Point Findings
- Netflix Online Video Streaming – Launched in 2007 as additional feature of online DVD rental subscription and became separate subscription service in 2011, enabling users to watch video content on-demand through Internet-enabled media devices, such as personal computers, mobile devices, and Internet TV
- Increasing Global Streaming Subscriptions – Grew 32% annually from 23.5 million in 2011 to almost 94 million in 2016, driven primarily by expansion to other countries
- Declining Domestic DVD Subscriptions – Declined 19% annually from 11.2 million in 2011 to four million subscribers in 2016 as subscribers shifted towards online video streaming subscriptions
- Key Streaming Subscription Growth Drivers – Include on-demand accessibility over DVD rentals, growing content portfolio, proliferation of Netflix-produced exclusive content, expanding market scope to international markets
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Accelerator |
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Market Disruption |
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Business Model and Practices Business Model |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
April 17, 2017
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