New Revenue Models

Business Model and Practices > Economic Models

Innovate new revenue models, often borrowing from other industries, to gain competitive advantage and accelerate revenue growth

Innovative Practices

  • Adopt new revenue models that replace or augment traditional streams
  • Incorporate ideas from other industries, including production, rental, leasing, advertising, commission, e-commerce, fee-for-service, and licensing models
  • Leverage revenue innovations to gain competitive advantage and accelerate revenue growth
  • Examples include subscriptions, transaction fees, and freemium models

Books and Other Recommended Sources

How might revenue model innovation provide new opportunities to serve customers profitably, or alternatively, disrupt your existing business?