Briefing

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Apple to launch video streaming service Apple TV+ featuring original content on November 1, 2019

September 13, 2019

Briefing:
  • Apple TV+ Launch – Apple will launch own video streaming service Apple TV+ where it will release original content such as TV shows, movies and documentaries on November 1, 2019 in over 100 countries
  • Original Content – Includes nine confirmed titles which will have three episodes available upon launch, and one episode per week thereafter, with five more titles to be added in next months
  • $6 Billion Investment – Invested $6 billion on own content, including Hollywood actors, directors and celebrities like Oprah Winfrey, Jennifer Aniston, Steve Carell, Steven Spielberg and more
  • Price and Promotion – Priced at $5 per month with free 7-day trial for up to six family members, while buyers of Apple devices (e.g. iPhone, iPad, Apple TV, iPod Touch, Mac, etc.) are given one year free subscription
  • Smart TV Access – Can avail of content through Apple TV app on smart TVs by Samsung, Sony, LG and Vizio, as well as Roku and Amazon's Fire TV devices, in addition to via web on tv.apple.com
  • Competitors – Include Netflix ($13/month), Disney+ ($7/month), HBO ($15/month), Amazon Prime ($13/month), and Hulu ($6/month for basic up to $51/month with Live TV)
Business Model and Practices: New Revenue Models
Sectors: Information Technology, Media and Entertainment
Functions: Marketing and Business Development, Sales and Distribution Channels
Organization: Apple Inc.

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