Customized, On-Demand Offerings

Market Disruption > Customer Needs and Behaviors

Customers increasingly seeking offerings personalized to them, on-demand delivery, and self-service transactions that can be completed quickly and easily

Illustrative Disruptions

  • Customized Offerings – Valuing products and services specifically tailored to personalized customer needs and situation
  • On-Demand Delivery – Expecting companies to deliver products and services instantaneously, or in very short time periods, regardless of time or place
  • Self-Service Transactions – Preferring to complete transactions unassisted quickly and easily, utilizing mobile and other digital devices