Proof Point
Around four in five marketing executives of media companies in North America use auto-personalized content and predictive analytics technologies, according to computer vision company GumGum
Media Companies' Usage of AI-Enabled Technologies
2017 (percentage)
| Note: | Data from GumGum’s 2017 survey of 400 advertising and marketing executives in media companies in North America |
Proof Point Findings
- Personalized Content – Providing tailored content experience to each consumer based on their preferences
- Predictive Analytics – Using AI to analyze current data to predict future
- Chatbots – Application designed to simulate interaction with human users over Internet, providing customer service and engaging in conversations
- AI Technology Usage – 77% of media companies in 2017 GumGum report use both auto-personalized content and predictive analytics for marketing and advertising initiatives
- Chatbot Deployment – 56% of respondents also leverage chatbot applications
- Key Growth Drivers – Include exponentially advancing artificial intelligence-enabled solutions, increasing digitization of marketing initiatives, rising demand and value of consumer data, and growing preference for personalized experiences
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Accelerator |
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Market Disruption |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
December 31, 2018
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