Proof Point
Facebook IQ's 2017 study found that more than half of Millennials are interested in using augmented reality (AR) to try fashion products visually
Millennial Interest in Using Selected Advancing Technologies When Fashion Shopping
2017 (percentage)
| Note: | Data from Facebook IQ’s Fashion Path to Purchase study of 6,090 adults aged 18 to 64 across six nations in October 2017 |
Proof Point Findings
- AR Showrooming – Facebook study revealed that majority of Millennials are interested to use augmented reality app to try fashion products visually
- Low Interest in Other Technology – Only one in four Millennials expressed interest in using other emerging technologies while fashion shopping, such as ability to create personalized 3D printed clothing in-store (29%), track how green certain products are using an app (26%), and access a personal shopper chatbot (26%)
- Key Growth Drivers – Include continuous advancements of digital technologies and expansion of their potential applications and evolving consumer behavior
|
Accelerator |
|
|
Market Disruption |
|
|
Sector |
Consumer Non-Durables
|
|
Source |
|
|
Date Last Updated |
January 9, 2019
|
