Proof Point


Consumers find cryptocurrencies, such as Bitcoin, riskier than other investment vehicles in 2018, according to ING study

Global Consumers’ Perception of Cryptocurrency Compared to Selected Investments
March – April 2018 (percentage)

Note: Data from ING study of 14,828 consumers across 15 nations (Europe, U.S. and Australia) on March to April 2018
Proof Point Findings:
  • Cryptocurrency – Digital or virtual currency that uses cryptography to regulate generation and verify transfers, independent from any central bank
  • Lower Risk Investments – Majority of respondents in 2018 ING study perceive traditional investment vehicles gold, cash, real estate, government bonds and own business, to entail lower risk compared to cryptocurrencies
  • Stock Market Comparison – 54% of respondents think that in comparison to stock market investments, cryptocurrencies have equal to lower risks
  • Familiarity Bias – Study suggests that average perception may be based on familiarity bias rather than actual perceived degree of risk
  • Key Growth Drivers – Include rapidly-increasing popularity of cryptocurrencies as a new investment class, growing consumer interest in fiat currency alternatives, and proliferation of businesses that accept cryptocurrencies to complete transactions
Accelerator: Blockchain
Market Disruption: New Payment Technologies

Date Last Updated: January 9, 2019

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