Proof Point


U.S. organizations incurred highest average cost from lost business attributed to data breaches, according to Ponemon study

Average Lost Business Costs from Data Breaches by Country or Region
2017 (US$ millions)

Note: Data based on Ponemon Institute’s 2017 Cost of Data Breach Study that included more than 1,900 individuals from 419 organizations in 11 countries and two regions
Proof Point Findings:
  • Lost Business – Average cost incurred from data breaches attributed to lost customers, increased customer acquisition, reputation losses, and diminished goodwill
  • Data Breaches – Event where records containing personal, medical, and/or financial information of customers have been lost or stolen due to malicious activity, system glitch, or human error
  • Costliest in U.S. – U.S. organizations suffered the most for data breaches, losing $4.13 million on average on lost business, followed distantly by Middle East ($2.02 million) and Canada ($1.57 million)
  • Least Impact – ASEAN countries, South Africa, Brazil, Australia, and India suffered at least half a million dollars on average from lost customers caused by data breaches, least among countries and regions studied by Ponemon
  • Key Growth Drivers – Include increasing number and sophistication of global cyberattacks, and growing volume of data and business processes migrated to cloud
Accelerator: Cybersecurity
Sector: Cross-sector

Date Last Updated: January 10, 2019

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