Virtual and Augmented Reality

Accelerator > Intelligent Devices

Virtual and augmented reality potentially transforming how people interact with each other in both physical and imagined environments

Virtual and augmented reality potentially transforming how people interact with each other in both physical and imagined environments

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Definition Definition
  • Interactive digital devices and applications providing computer-simulated realities that replicate or augment real and imagined environments
Outlook Outlook
  • Integration of virtual and augmented reality technologies into expanding set of business and consumer applications, beyond gaming and entertainment
  • Increased consumer and enterprise adoption as offerings proliferate and cost of devices drop, enabling new ways to consume content and collaborate
  • Intensified competition as players in hardware and software markets increase
Implications Implications
  • Substituting virtual reality for physical presence as technology functionality improves
  • Using augmentation to provide people with more information about physical environments, enabling better decisions
  • Fostering new categories of immersive entertainment
  • Reducing potentially need for commuting, dedicated offices, and travel
Innovators

Innovators

    Oculus VR Inc., Microsoft Corp., Alphabet Inc., Sony Interactive Entertainment LLC, HTC Corp., Nintendo Co Ltd., Dysonics, InContext Solutions, NextVR Inc., Starbreeze AB, Samsung Group, Magic Leap Inc.
How will you deliver unique customer experiences, improve teamwork collaboration, and increase productivity using virtual and augmented reality?
PROOF POINTS
BRIEFINGS