Virtual and Augmented Reality

Accelerator > Intelligent Devices

Virtual and augmented reality potentially transforming how people interact with each other in both physical and imagined environments

Virtual and augmented reality potentially transforming how people interact with each other in both physical and imagined environments

Definition

  • Interactive digital devices and applications providing computer-simulated realities that replicate or augment real and imagined environments

Outlook

  • Integration of virtual and augmented reality technologies into expanding set of business and consumer applications, beyond gaming and entertainment
  • Increased consumer and enterprise adoption as offerings proliferate and cost of devices drop, enabling new ways to consume content and collaborate
  • Intensified competition as players in hardware and software markets increase

Implications

  • Substituting virtual reality for physical presence as technology functionality improves
  • Using augmentation to provide people with more information about physical environments, enabling better decisions
  • Fostering new categories of immersive entertainment
  • Reducing potentially need for commuting, dedicated offices, and travel
How will you deliver unique customer experiences, improve teamwork collaboration, and increase productivity using virtual and augmented reality?
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