Jaguar Land Rover developing 3D head up display (HUD) that can project safety information on driver’s field of view as well as stream movies for passengers

Briefing

Jaguar Land Rover developing 3D head up display (HUD) that can project safety information on driver’s field of view as well as stream movies for passengers

August 27, 2019

Briefing

  • 3D Head Up Display – Jaguar Land Rover and University of Cambridge are developing new head up display (HUD) that can beam information, images and videos on driver’s and passengers’ field of view
  • Safety Information – Can be used to project safety information, such as lane departure, hazard detection and navigation directions in front of driver, enhancing responsiveness and judgment
  • Movie Streaming – Can stream personalized 3D movies and journey details for passengers wherever they sit without need for individual screens or 3D glasses
  • Overall Vision – Project part of company’s Smart Cabin vision which aims to use technologies to enhance and personalize safety, entertainment and convenience of drivers and passengers in age of autonomous vehicles
  • Destination Zero – Overall effort will support Jaguar Land Rover’s goal towards zero emissions, zero accidents and zero congestion society

Accelerator

Sector

Consumer Durables, Transportation and Logistics

Function

Customer Experience and Service, Research and Development

Organization

Jaguar Land Rover Automotive plc, University of Cambridge

Source

Original Publication Date

August 20, 2019

Leave a comment