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Briefing
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- Video Manipulation Technology – Advertising technology company Ryff is producing video platform called Placer that enables content creators to edit, add or delete products, people, backgrounds and images in videos, including movies, commercials and television
- Artificial Intelligence Enabled – Uses computer vision and artificial intelligence to turn flat media elements in over the top (OTT) streaming into intelligent images that can be programmed and altered
- Customized Product Placement – Can display different products or brands according to individual preferences, age, and location to suit various audiences while playing simultaneously to millions of viewers
- Initial Customers – Include content producer Endemol Shine (e.g. Big Brother, Masterchef, Deal or No Deal, etc.), video company Jukin Media, and gaming enterprise Razer
- $3.6 Million Funding – Received $3.6 million in funding from Indian technology consulting company Tech Mahindra
- Other Applications – Include editing objects in old movies to fit new audiences, and removing copyright content to protect film and video creators from possible lawsuits
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Accelerator
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Market Disruption
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Sector
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Advertising and Branding, Media and Entertainment
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Function
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IT Infrastructure, Marketing and Business Development
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Organization
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Ryff
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Source
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"Ryff emerges from stealth, announces first intelligent imaging platform to enable dynamic replacement of any object in live video,"
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Takahashi, D., "Ryff lets advertisers place any virtual object into commercials and films",
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Takahashi, D., "Ryff raises $3.6 million to place virtual objects in movie, commercial, and TV scenes",
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AcceleratingBiz analysis
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Original Publication Date
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September 13, 2018
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