Apple introduced new Apple Watch Series 4 with upgraded heart-tracking and fall detection capabilities

Briefing

September 14, 2018

Briefing	Apple Watch Series 4 – Apple launched new Apple Watch Series 4 in its September 12, 2018 event, alongside announcements of iPhone XS and XS Max Ultimate Health Device – Positioned as medical device with upgraded heart rate electrocardiogram (ECG) tracking capabilities and fall detection, approved by U.S. Food and Drug Administration Components and Features – Has new S4 chip, faster 64-bit processor, larger display, new watch faces, new sensors, haptic feedback on digital crown, water resistance, built-in GPS, 18 hours battery life, and upgraded operating system WatchOS 5 Availability – Watch will be available in stores starting at $399 on September 21, 2018 with two versions, aluminum and stainless steel, and three colors, gold, silver, and space gray
Accelerator	Fitness, Wellness and Healthcare Delivery, Mobile and Wearable Devices
Sector	Healthcare/Health Sciences, Information Technology
Organization	Apple Inc.
Source	"Apple Watch Series 4: Beautifully redesigned with breakthrough communication, fitness and health capabilities," Apple, https://www.apple.com/; "The Apple Watch Series 4: From niche product to must-have medical device," International Business Times, http://www.ibtimes.com/; Hartmans, A., "Apple just introduced a brand-new Apple Watch, the Apple Watch Series 4", Business Insider, http://www.businessinsider.com/; AcceleratingBiz analysis
Original Publication Date	September 12, 2018

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