Proof Point
Eight in ten U.S. smart speaker owners surveyed by NPR would want to have similar technology in their vehicles, phones, or televisions
Interesting Places to Put Smart Speaker
2018 (percentage of respondents)
| Note: | Data based on National Public Radio (NPR) and Edison Research’s Smart Audio Report 2018, which surveyed 1,010 people via telephone and 806 people online, all of which are aged 18 and above and own smart speakers |
Proof Point Findings
- Smart Speaker – Stand-alone, Internet-connected speaker that can run tasks, such as streaming music, setting reminders, ordering products, and controlling other connected-home devices, using artificial intelligence and voice commands
- Car/Vehicle – Most (84%) respondents surveyed by NPR interested to have smart speaker technology in their car or vehicle, with four in ten very interested
- On Phone – Eight in ten also interested to use smart speaker technology on their phones
- On Television – 77% want to have smart speaker technology on their television sets
- At Workplaces – 44% of respondents not interested to have smart speakers at their workplaces
- Key Growth Drivers – Include increasing consumer adoption of AI-enabled home devices, intensifying competition among big tech companies, improving network connectivity, and rapidly expanding artificial intelligence capabilities
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Accelerator |
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Sector |
Consumer Durables
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Source |
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Date Last Updated |
August 8, 2018
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