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Briefing
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- Rakuten Seiyu Netsuper – New online grocery delivery service to be introduced by Walmart and e-commerce firm Rakuten in Japan by 2018 Q3
- Grocery Offerings – Include fresh produce, daily consumables, local gourmet products from Rakuten Ichiba marketplace merchants, and other items, such as partially-prepared foods and ready-meal kits
- Rakuten’s Technology Support – Applies e-commerce expertise in creating online platform that will use artificial intelligence and data analytics for more personalized merchandise offering
- Expanded Walmart Offerings in U.S. – Walmart to sell eBooks, audiobooks, and Rakuten Kobo eReaders in physical stores and online in U.S. in 2018
- Intended Outcome – Improve Walmart's overall digital standing, increase grocery footprint in Japan, and expand offerings in U.S.
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Information Technology, Wholesale and Retail Trade
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Organization
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Rakuten Inc., Walmart Stores Inc.
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Source
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Original Publication Date
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January 25, 2018
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