Substantial Impact of AI on Marketing of Businesses over Next Five Years

Proof Point

Salesforce survey found marketing leaders expect artificial intelligence (AI) to advance personalization of content and improve operational efficiencies

Substantial Impact of AI on Marketing of Businesses over Next Five Years

2017 (percentage)

Note: Data from Salesforce’s 2017 State of Marketing Report surveying 3,500 marketing leaders across worldwide

Proof Point Findings

  • Advancing Personalization – Six in ten respondents also think AI can help deepen customer relationships, advancing personalization of content, delivery channels and experiences
  • Improving Efficiency – More than half of Salesforce survey respondents believe AI can improve operational efficiencies, such as marketer productivity, campaign, analytics and digital asset management
  • Key Growth Drivers – Includes growing adoption of artificial intelligence in business processes, increasing customer preference for personalized products and services, and proliferation of AI applications

Accelerator
Artificial Intelligence

Market Disruption
Customized, On-Demand Offerings

Business Model and Practices

Business Model
and Practices
Data, Interfaces and Algorithms, Deeper Customer Relationships

Sector
Cross-sector

Source

Date Last Updated
January 24, 2018

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