Deeper Customer Relationships

Business Model and Practices > Customers, Relationships and Channels

Place customers at the center of your business, enabling them to make better choices and become part of the company

Innovative Practices

  • Place customers at the center of your business, understanding the intrinsic value you provide them
  • Provide content that relates to relevant customer issues and enables them to make more intelligent decisions
  • Utilize social media to create awareness, spread information, and drive excitement about your offerings
  • Enable customers to take part in achieving company's vision, offering seamless experiences across multiple channels

Books and Other Recommended Sources

How can you leverage technologies to build deeper relationships that are meaningful to your customers, not just to your business?