Business Model and Practices > Customers, Relationships and Channels
Place customers at the center of your business, enabling them to make better choices and become part of the company
Place customers at the center of your business, enabling them to make better choices and become part of the company
Innovative Practices
- Place customers at the center of your business, understanding the intrinsic value you provide them
- Provide content that relates to relevant customer issues and enables them to make more intelligent decisions
- Utilize social media to create awareness, spread information, and drive excitement about your offerings
- Enable customers to take part in achieving company's vision, offering seamless experiences across multiple channels
Books and Other Recommended Sources
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, by Eric Ries (2011)
- #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media and Awareness, by Gary Vaynerchuk (2016)
- The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone (2014)
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk (2013)
- Misbehaving: The Making of Behavioral Economics, by Richard Thaler (2015)
- Originals: How Non-Conformists Move the World, by Adam Grant (2016)
- The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell (2002)
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How Companies Create New Business to Monetize Data High-performing businesses monetize data by adding new services to existing offerings and developing new business models, according to 2017 McKinsey study January 31, 2019 |
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Business Focus Due To Disruptions Three in five businesses are shifting to more customer-centric approach to keep up with disruptions in 2018, according to Vodafone January 29, 2019 |
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Actions Made by U.S. Consumers as Result of Valuable Content from Brands More than half of U.S. adult consumers purchased from brand after seeing valuable online content in 2017, according to Adobe study December 26, 2018 |
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Willingness to Share Personal Data in Exchange of Benefits or Rewards by Country Chinese, Mexican, and Russian consumers most willing to share personal data for rewards or benefits, while consumers in Germany, France, and Brazil least willing, according to GfK survey November 15, 2018 |
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Willingness to Share Personal Data in Exchange of Benefits or Rewards by Age Adults aged 20-39 years old more willing to share their personal data in exchange for rewards, while seniors are most unwilling, according to GfK global survey September 20, 2018 |
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Apple partnered with electronic health records provider Allscripts to integrate patient data within Health app for iPhone users August 26, 2019 |
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Valve introduced new AI-based game recommendation engine on Steam platform that learns from games users play July 19, 2019 |
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Shoe manufacturer New Balance partnered with additive manufacturing company Formlabs to develop TripleCell platform for producing footwear with custom 3D printed components July 1, 2019 |
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Amazon released Showroom, online virtual living room where customers can try out various home furnishings, available through company’s website and mobile January 24, 2019 |
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Bus startup Flixbus launched pilot program that offers virtual reality experience while on transit to select riders traveling to and from Las Vegas January 16, 2019 |
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