Deeper Customer Relationships
Business Model and Practices > Customers, Relationships and Channels
Place customers at the center of your business, enabling them to make better choices and become part of the company
Place customers at the center of your business, enabling them to make better choices and become part of the company
Innovative Practices
- Place customers at the center of your business, understanding the intrinsic value you provide them
- Provide content that relates to relevant customer issues and enables them to make more intelligent decisions
- Utilize social media to create awareness, spread information, and drive excitement about your offerings
- Enable customers to take part in achieving company's vision, offering seamless experiences across multiple channels
Books and Other Recommended Sources
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, by Eric Ries (2011)
- #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media and Awareness, by Gary Vaynerchuk (2016)
- The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone (2014)
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk (2013)
- Misbehaving: The Making of Behavioral Economics, by Richard Thaler (2015)
- Originals: How Non-Conformists Move the World, by Adam Grant (2016)
- The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell (2002)
How can you leverage technologies to build deeper relationships that are meaningful to your customers, not just to your business?
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