Briefing

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Walmart adds augmented reality feature to mobile app allowing shoppers to scan prices and see ratings of products as overlay on their phones

November 15, 2018

Briefing:
  • AR Product Scanner – Retail giant Walmart developed new augmented reality feature in mobile app that lets customers conduct price checks and see ratings of products as overlay on their phones
  • Walmart Hackathon – Feature was result of internal Walmart hackathon where winners aimed to make scanning faster, comparison of multiple products easier, and overall experience more fun
  • Technical Specifications – Makes use of Apple’s ARKit technology and works with latest version of Walmart iOS app (18.20 and higher) on iPhones that run at least iOS 11.3
Market Disruption: Informed and Empowered
Business Model and Practices: Deeper Customer Relationships
Sector: Wholesale and Retail Trade
Organization: Walmart Stores Inc.
Source:

Original Publication Date: November 2, 2018

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