Walmart adds augmented reality feature to mobile app allowing shoppers to scan prices and see ratings of products as overlay on their phones - AcceleratingBiz

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Briefing

0	Walmart adds augmented reality feature to mobile app allowing shoppers to scan prices and see ratings of products as overlay on their phones November 15, 2018

Briefing:

AR Product Scanner – Retail giant Walmart developed new augmented reality feature in mobile app that lets customers conduct price checks and see ratings of products as overlay on their phones
Walmart Hackathon – Feature was result of internal Walmart hackathon where winners aimed to make scanning faster, comparison of multiple products easier, and overall experience more fun
Technical Specifications – Makes use of Apple’s ARKit technology and works with latest version of Walmart iOS app (18.20 and higher) on iPhones that run at least iOS 11.3

Accelerator: Virtual and Augmented Reality

Market Disruption: Informed and Empowered

Business Model and Practices: Deeper Customer Relationships

Sector: Wholesale and Retail Trade

Organization: Walmart Stores Inc.

Source:

Sears, T., "Re-imagining price check with augmented reality",

Medium, https://medium.com/;
Perez, S., "Walmart adds an AR scanner to its iOS app for product comparisons",

TechCrunch, https://techcrunch.com/;
AcceleratingBiz analysis

Original Publication Date: November 2, 2018

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