Informed and Empowered

Market Disruption > Customer Needs and Behaviors

Faced with increased product choices and close-to-perfect information, empowered customers have greater power becoming more discriminating buyers

Faced with increased product choices and close-to-perfect information, empowered customers have greater power becoming more discriminating buyers

Illustrative Disruptions
Illustrative Disruptions
  • Increased Choices – Faced with greater number of choices about products and services available
  • Product Information – Search engines and aggregators providing customers with close-to-perfect information about product features, alternatives, prices and other attributes
  • Increased Buying Power – Empowered customers have greater buying power, making differentiation more challenging, commoditizing many products and services, and creating downward pressure on pricing and margins all other things being equal
PROOF POINTS
BRIEFINGS