Informed and Empowered
Market Disruption > Customer Needs and Behaviors
Faced with increased product choices and close-to-perfect information, empowered customers have greater power becoming more discriminating buyers
Faced with increased product choices and close-to-perfect information, empowered customers have greater power becoming more discriminating buyers
Illustrative Disruptions
- Increased Choices – Faced with greater number of choices about products and services available
- Product Information – Search engines and aggregators providing customers with close-to-perfect information about product features, alternatives, prices and other attributes
- Increased Buying Power – Empowered customers have greater buying power, making differentiation more challenging, commoditizing many products and services, and creating downward pressure on pricing and margins all other things being equal
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