Informed and Empowered

Market Disruption > Customer Needs and Behaviors

Faced with increased product choices and close-to-perfect information, empowered customers have greater power becoming more discriminating buyers

Faced with increased product choices and close-to-perfect information, empowered customers have greater power becoming more discriminating buyers

Illustrative Disruptions

  • Increased Choices – Faced with greater number of choices about products and services available
  • Product Information – Search engines and aggregators providing customers with close-to-perfect information about product features, alternatives, prices and other attributes
  • Increased Buying Power – Empowered customers have greater buying power, making differentiation more challenging, commoditizing many products and services, and creating downward pressure on pricing and margins all other things being equal
PROOF POINTS
BRIEFINGS

AcceleratingBiz® is a trademark of MangoStrategy, LLC

CONTACT

   +1 617-588-3400
Become part of the community!

Receive the latest AcceleratingBiz updates and access member-only content




© 2013-2017 MangoStrategy, LLC   |   Read our Privacy Policy and Terms of Service