Clothing rental platforms gaining traction among young professionals in China looking for affordable luxury items, as well as college-age market seeking everyday wear

April 13, 2018

  • Clothing Rental Platforms – Clothing subscription services, such as China-based YCloser and MSParis, as well as U.S. company Le Tote, that rent out light luxury items and everyday wear through monthly subscriptions are rapidly gaining market traction in China
  • Target Market – Include white-collar Millennials from first-tier cities looking for affordable luxury clothes to wear for work, and college-age market with low disposable incomes seeking fast-fashion everyday wear
  • Demand for Affordable Quality Clothing – Shopping for clothes in China a difficult experience for customers, with gap existing between expensive luxury items that cannot be afforded and low-quality online commerce goods
  • Sharing Clothing Inspiration – Access to YCloset’s network also lets customers post pictures wearing rented items, serving as style inspiration for others

Image Source: MSParis Website

Image Source: MSParis Website

Market Disruption: Informed and Empowered
Business Model and Practices: New Revenue Models
Sectors: Information Technology, Consumer Non-Durables
Organizations: YCloset, Runway Inc. (MSParis), Le Tote

Original Publication Date: April 8, 2018

What are your thoughts?

AcceleratingBiz® is a trademark of MangoStrategy, LLC


   +1 617-588-3400
Become part of the community!

Receive the latest AcceleratingBiz updates and access member-only content

© 2013-2019 MangoStrategy, LLC   |   Read our Cookie Policy, Privacy Policy and Terms of Service