JD collaborating with Australian meat exporter IntegAgri to develop blockchain-based supply chain for beef imports, increasing transparency on food quality and safety

Briefing

JD collaborating with Australian meat exporter IntegAgri to develop blockchain-based supply chain for beef imports, increasing transparency on food quality and safety

March 16, 2018

Briefing
  • Tracking Beef Imports Using Blockchain – Chinese e-commerce giant JD working with Australian meat exporter, InterAgri, to develop blockchain-based system that will provide more transparency on quality of premium angus beef imported to Chinese consumers
  • Disclosed Information – Allows customers to know more about how meat products delivered to their doorstep were handled, such as where and how animal was raised, as well as entire processing and exporting process
  • Addressing Customer Demand – Aims to address increasing Chinese consumer demand for high-quality and safe imported meat products
  • Other Similar Initiative – JD previously collaborated with domestic meat producer Kerchin in 2017 to develop similar blockchain system that enabled smarter meat supply chain

Accelerator
Web3 Ecosystems, Tokens and Consensus Mechanisms

Market Disruption
Informed and Empowered, Intelligent, Data-Optimized Supply Chains

Business Model and Practices

Business Model
and Practices
Optimized Supply Chain

Sector
Agriculture, Forestry and Fishing, Consumer Durables, Food and Beverage

Organization
InterAgri, JD.com

Source

Original Publication Date
March 2, 2018

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