Platform Used By Adults for Fashion Product Discovery

Platform Used By Adults for Fashion Product Discovery
Platform Used By Adults for Fashion Product Discovery

Proof Point

Instagram found by Facebook IQ as top platform for fashion product discovery among adults in 2017

Platform Used By Adults for Fashion Product Discovery

2017 (percentage)

Note: Data from Facebook IQ’s Fashion Path to Purchase study of 6,090 adults aged 18 to 64 across six nations in October 2017

Proof Point Findings

  • Product Discovery Platforms – Channels allowing consumers to find new products to purchase online or in-store
  • Top Online Channels – 56% of respondents in Facebook IQ survey used Instagram for fashion product discovery, followed by Pinterest (53%) in 2017
  • Offline Platforms – Television (48%) and fashion magazines (36%) still found useful by adults for fashion product discovery
  • Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing penetration of social network platforms, improving network connectivity, and growing user preference for online channels to consume and share content

Accelerator

Market Disruption

Sector

Consumer Durables

Source

Date Last Updated

November 6, 2018

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