Most Disruptive Consumer Trends in next Two Years According to Executives

Most Disruptive Consumer Trends in next Two Years According to Executives

Proof Point

Declining brand loyalty as well as increased customer demand for online shopping and immediate service identified as top disruptive consumer trends, according to executives surveyed by KPMG

Most Disruptive Consumer Trends in next Two Years According to Executives

2017 (percentage of respondents)

Note: Data based on KPMG’s 2017 Top of Mind Survey of 526 executives from 31 countries, working in food, drink, or consumer goods manufacturing and/or retail sectors

Proof Point Findings

  • Less Brand Loyalty – 38% of executives surveyed identified declining brand loyalty as most disruptive consumer trend in next two years, with studies showing consumers having less trust in businesses and being more skeptical of traditional advertising
  • More Convenient Shopping – Customers' increasing demand for more convenient shopping experience, such as being able to shop online (31%) and receiving immediate service (30%) viewed as other disruptive consumer trends for businesses
  • Key Drivers – Include better informed and more empowered customers, growing demand for greater value in goods and services, intensifying competition, proliferation of new online channels brought about by expanding connectivity and mobile device use, and increasing demand for product experience exclusivity and uniqueness

Accelerator

Market Disruption

Sector

Consumer Durables, Food and Beverage, Wholesale and Retail Trade

Source

Date Last Updated

January 25, 2018

Leave a comment