Main Benefits of Amazon Prime Membership Service

Proof Point

Seven in ten Amazon Prime members in PwC survey identified unlimited free delivery as main benefit of service in 2018

Main Benefits of Amazon Prime Membership Service

2018 (percentage)

Note: Data from PwC’s 2018 Global Consumer Insights Survey of more than 22,000 consumers across 27 countries

Proof Point Findings

  • Delivery Options ­– 72% of respondents in PwC survey stated unlimited free delivery as main benefit for using service in 2018, while 25% value free two-hour delivery option for members
  • Exclusive Benefits – Other top benefits relate to members-only privileges, such as access to entertainment films, TV, music and gaming (42%), exclusive deals (33%), rewards (24%) and other Amazon services (e.g. Amazon Wardrobe and Amazon Restaurants)
  • Key Growth Drivers – Include growing adoption of Amazon Prime services, continuously evolving consumer shopping behavior, and increasing consumer demand for faster and more efficient delivery options

Accelerator
Content Creation, Sharing and Consumption, Online Commerce

Market Disruption
Customized, On-Demand Offerings

Business Model and Practices

Business Model
and Practices
Evolved Distribution Channels, Unique Value Propositions

Sector
Consumer Durables, Consumer Non-Durables, Wholesale and Retail Trade

Source

Date Last Updated
June 22, 2018

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