Unique Value Propositions

Business Model and Practices > Value Propositions and Offerings

Develop unique value propositions that provide innovative, differentiated and impactful benefits to customers

Develop unique value propositions that provide innovative, differentiated and impactful benefits to customers

Innovative Practices

  • Offer products that increase customers productivity and efficiency, such as tools that help them perform or automate tasks
  • Help customers improve their brand and reputation in market through services that you provide
  • Improve ease at which customers can identify, assess and purchase given products or services
  • Provide products and services that serve as substitute to incumbent offerings, but with greater value at lower cost
Where are your "Blue Ocean" opportunities to create a market of one, highly-unique product or service?

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