Gamified Applications in Selected Industries

Gamified Applications in Selected Industries

Proof Point

Gamification applications increasingly used to engage consumers across multiple industries

Gamified Applications in Selected Industries

Proof Point Findings

  • Gamification – Using gaming tools such as point scoring, competition, rules and regulations to encourage engagement with product or service
  • Education – Introducing and improving skills and knowledge as well as providing further motivation in learning
  • Healthcare – Encouraging healthier lifestyle through small changes, improving overall fitness over time
  • Energy Conservation – Reducing energy consumption and promoting efficient power use
  • Food and Beverage – Increasing brand awareness, enabling customer loyalty programs and special offers, and providing alternative order and payment channels
  • Social – Meeting new people online through shared friends, interests, proximity and conversations
  • Media and Advertising – Showing interactive in-app ads to increase consumer interest in product or service advertised


Business Model and Practices

Business Model
and Practices




Date Last Updated

July 10, 2017

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