Global NGO’s Social Media Use and Effectiveness

Proof Point

Facebook found by Global NGO Tech Report to be most used social media by NGOs worldwide

Global NGO’s Social Media Use and Effectiveness

2017 (percentage)

Note: Data from 2018 Global NGO Technology Report, sponsored by Public Interest Registry and researched by Nonprofit Tech for Good, which surveyed 5,352 NGOs across 164 countries

Proof Point Findings

  • Top Platforms – Facebook (93%) most used social media platform by respondents in Global NGO Tech Report to advance their cause in 2017, followed by Twitter (77%) and Youtube (57%)
  • Brand Awareness – Almost all of respondents found social media to be effective in increasing online brand awareness of organization
  • Online Recruitment – Four in five NGO's agreed that social media greatly helps in recruiting volunteers and event attendees
  • Fund Raising – 71% of organizations surveyed also identified social media as an effective channel for raising funds
  • Key Growth Drivers – Include growing organization presence in social media, increasing user penetration of social media platform and rising need for better communication channels to strengthen supporter base


Market Disruption

Business Model and Practices

Business Model
and Practices


Non-Governmental Organizations (NGOs)


Date Last Updated

July 4, 2018

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