Proof Point


Two-thirds of online commerce transactions in U.S. made through mobile devices in 2017, according to Criteo

eCommerce Transactions of U.S. Consumers
2017 (percentage)

Note: Data from Criteo’s Q4 2017 Global Commerce Review Survey of 5,000 retailers from over 80 countries
Proof Point Findings:
  • Mobile Lead – Internet advertising company Criteo found two in three online retail transactions made from mobile devices in 2017, with the remaining purchases coming from desktops
  • App Purchases – 66% of mobile orders received by retailers were processed through applications in 2017
  • Mobile Conversion – Shopping apps generate conversion rates three times higher than mobile web in United States
  • Key Growth Drivers – Include continuously evolving consumer shopping behavior and proliferation of digital technology-enabled tools enabling online commerce (e.g. smartphones, cloud computing, and new payment technologies)
Accelerator: Online Commerce
Sector: Wholesale and Retail Trade

Date Last Updated: July 5, 2018

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