Proof Point
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Two-thirds of online commerce transactions in U.S. made through mobile devices in 2017, according to Criteo |
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eCommerce Transactions of U.S. Consumers |
| Note: | Data from Criteo’s Q4 2017 Global Commerce Review Survey of 5,000 retailers from over 80 countries |
Proof Point Findings:
- Mobile Lead – Internet advertising company Criteo found two in three online retail transactions made from mobile devices in 2017, with the remaining purchases coming from desktops
- App Purchases – 66% of mobile orders received by retailers were processed through applications in 2017
- Mobile Conversion – Shopping apps generate conversion rates three times higher than mobile web in United States
- Key Growth Drivers – Include continuously evolving consumer shopping behavior and proliferation of digital technology-enabled tools enabling online commerce (e.g. smartphones, cloud computing, and new payment technologies)
Accelerator:
Online Commerce
Sector:
Wholesale and Retail Trade
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Date Last Updated: July 5, 2018
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