Proof Point
Facebook found by Global NGO Tech Report to be most used social media by NGOs worldwide
Global NGO’s Social Media Use and Effectiveness
2017 (percentage)
| Note: | Data from 2018 Global NGO Technology Report, sponsored by Public Interest Registry and researched by Nonprofit Tech for Good, which surveyed 5,352 NGOs across 164 countries |
Proof Point Findings
- Top Platforms – Facebook (93%) most used social media platform by respondents in Global NGO Tech Report to advance their cause in 2017, followed by Twitter (77%) and Youtube (57%)
- Brand Awareness – Almost all of respondents found social media to be effective in increasing online brand awareness of organization
- Online Recruitment – Four in five NGO's agreed that social media greatly helps in recruiting volunteers and event attendees
- Fund Raising – 71% of organizations surveyed also identified social media as an effective channel for raising funds
- Key Growth Drivers – Include growing organization presence in social media, increasing user penetration of social media platform and rising need for better communication channels to strengthen supporter base
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Market Disruption |
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Business Model and Practices Business Model |
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Sector |
Non-Governmental Organizations (NGOs)
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Source |
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Date Last Updated |
July 4, 2018
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