Sephora introduced Virtual Artist, iOS app feature which lets customers try on different makeup products using AR

Briefing

March 17, 2017

Briefing	Sephora Virtual Artist – Company’s new iOS app feature that uses augmented reality to scan faces and determine lip and eye makeup locations, enabling customers to see how makeup products will look on them Virtual Tutorials – Also offers virtual makeup tutorials, overlaying makeup used in video to users' faces Companies Involved – Partnered with AR company ModiFace to develop new augmented reality feature Expected Outcome – Joins other companies in recognizing importance of AR in future of beauty product shopping by providing consumers easier and better way to shop online
Accelerator	Online Commerce, Virtual and Augmented Reality
Market Disruption	Informed and Empowered, Seamless Multi-Channel Experiences
Business Model and Practices Business Model and Practices	Deeper Customer Relationships, Evolved Distribution Channels, Unique Value Propositions
Sector	Wholesale and Retail Trade
Source	Carman, A., "Sephora’s latest app update lets you try virtual makeup on at home with AR", The Verge, http://www.theverge.com/; AcceleratingBiz analysis
Original Publication Date	March 16, 2017

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